Building Service Provider Networks

Learn how to gain the edge of providing the most reliable service-level guarantees to customers. Network and service provider engineers are often faced with the difficult challenge of meeting a less-than-logical service need of a customer–– a...

 Strategic Product Creation How to Deliver Customer Satisfaction at Every Level of Your Company

Create and market the right product-fast Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber ...

 The Starbucks Experience 5 Principles for Tuning Ordinary into Extraordinary

WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business g...

 Loyalty Myths Hyped Strategies That Will Put You Out of Business-and Proven Tactics That Really Work

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book ...

 The Mind of the Customer How the World's Leading Sales Force Accelerate Their Customers' Success

Let the world's best sales forces show you a new way of selling that redefines success. Today's competitive edge today belongs to the salespeople who deeply understand their customers' businesses and who accelerate the rate at which their customers realiz...

 Building the Customer-Centric Enterprise Data Warehousing Techniques for Supporting Customer Relationship Management

Strategies for leveraging information technologies to improve customer relationships. With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated s...

 E-Supply Chain

E-Supply Chain, the most advanced and up-to-date publication of its kind, reveals how companies can form the necessary business alliances to combine the power of supply chain and the Internet-two of most versatile and effective business tools of the new c...

 Marketing Moves A New Approach to Profits, Growth and Renewal

The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that mark...

 Microsoft Dynamics CRM 3 for Dummies

Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the s...

 Managing Your Business with Outlook 2003 for Dummies

Use a tool you already have (plus BCM 2.0) to solve lots of time-consuming problems Shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other infor...

 The definitive guide to direct and interactive marketing

The Definitive Guide to Direct and Interactive Marketing We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally differ...

 Network Security Evaluation Using the NSA IEM Learn How the NSA Conducts Network Secuirty Evaluations!

Are you an information security professional looking for a way to conduct network evaluations in a comprehensive and customized manner? Did you know that the National Security Agency has a methodology that they use and recommend? Security Evaluation was w...

 Strategic Database Marketing The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Web-focused strategies for turning a company's customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by...

 Building a Knowledge-Driven Organization

This is the first book to focus on the people side of knowledge management what it takes to get employees to contribute to a knowledge system. Robert Buckman explains how to orchestrate this culture change, drawing from the lessons learned by Buckman Labo...

 Object-Oriented Construction Handbook Developping application-oriented software with the tools and materials approach

Successful businesses and organizations are continually looking for ways to improve service and customer satisfaction in order to achieve long-term customer loyalty. In light of these goals, software developers must ask the question: how does customer ori...

 Privacy What developers and IT Professionals Should Know

You're responsible for your customers' private information. If you betray their trust, it can destroy your business. Privacy policies are no longer enough. You must make sure your systems truly protect privacy-and it isn't easy. That's where this book com...

 A Guide to Customer Service Skills for the Help Desk Professional

In the demanding world of help desk analysis, it is no longer enough to only possess a solid technical background. Today's help desk analyst must also master "soft" and self-management skills. With A Guide to Customer Service Skills for the Help Desk Prof...

 Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its custom...

 Customer-centered design A new approach to Web usability

To succeed on the web, companies must understand their customers' needs and goals more thoroughly than ever before-and use that information to build sites that deliver an outstanding shopping experience. Customer-Centered Design offers a systematic bluepr...

 Software Requirements

Up-to-date, practical guide to gathering and managing requirements throughout the product development cycle. Have you ever delivered software that satisfied all the project specifications-and seemingly none of the customer's expectations? As a customer, ...