Google: The Missing Manual Covers Gmail, AdWords, and Google Analytics

Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But d...

 Programming Collective Intelligence Building Smart Web 2.0 Applications

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Inter...

 Information Retrieval Algorithms and Heuristics

Interested in how an efficient search engine works? Want to know what algorithms are used to rank resulting documents in response to user requests? The authors answer these and other key information retrieval design and implementation questions. This...

 Web Content Mining with Java Techniques for Exploiting the World's Biggest Information Resource

nlock the potential of the world's biggest database. This practical book shows you how to build portals, construct search engines and other knowledge-based applications to mine the information you need from the Web. Written by a developer for developers...

 Understanding Search Engines

The second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines and emphasizing the important role that app...

 Web Dragons Inside the Myths of Search Engine Technology

In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. It's where we learn and play,...

 Google's PageRank and Beyond The Science of Search Engine Rankings

Why doesn't your home page appear on the first page of search results, even when you query your own name? How do other Web pages always appear at the top? What creates these powerful rankings? And how? The first book ever about the science of Web page ran...

 Google Hacks Tips and Tools for Finding and Using the World's Information

Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has add...

 Search Engine Optimization An Hour a Day

There are several ways to influence search engine results, ranging from optimizing Web sites to instituting pay-per-click ad campaigns; this book lays out the various approaches with clear "hour-a-day strategies" for improving results Drawing on their ...

 Search Engine Optimization for Dummies

Plan your strategy and use the right keywords Find out what search engines like and how to boost your ranking How do you get visitors to flock to your Web site? Make sure the most effective search engines notice it! This updated guidebook tells you ...

 Yahoo! Hacks Tips & Tools for Living on the Web Frontier

Yahoo! took the world by storm in the 1990s as a one-of-a-kind, searchable list of interesting web sites. But ten years later, it has expanded into a department store overflowing with useful and innovative tools and services-from email, blogging, social n...

 Search Methodologies Introductory Tutorials in Optimization and Decision Support Techniques

Search Methodologies is a tutorial survey of the methodologies that are at the confluence of several fields: Computer Science, Mathematics and Operations Research. It is a carefully structured and integrated treatment of the major technologies in optimiza...

 Constraint-Based Local Search

The ubiquity of combinatorial optimization problems in our society is illustrated by the novel application areas for optimization technology, which range from supply chain management to sports tournament scheduling. Over the last two decades, constraint p...

 Winning Results with Google AdWords

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with...

 Google Search and Rescue for Dummies

Be amazed at tall the ways Google's at your service! Here's how to find your way through all the information Google offers More than a search engine, Google has become a lifestyle. This book introduces you to the rest of the Google family - valuab...

 Stochastic Local Search Foundations and Applications

Stochastic local search (SLS) algorithms are among the most prominent and successful techniques for solving computationally difficult problems in many areas of computer science and operations research, including propositional satisfiability, constraint sa...

 Lucene in Action A guide to the Java search engine

Lucene is a gem in the open-source world-a highly scalable, fast search engine. It delivers performance and is disarmingly easy to use. Lucene in Action is the authoritative guide to Lucene. It describes how to index your data, including types you definit...

 LDAP Programming Directory - Enabled Applications with Lightweight Directory Access Protocol

If you design or program software for network computing or are interested in directory services, LDAP: Programming Directory-Enabled Applications with Lightweight Directory Access Protocol is an essential resource to help you: Understand the LDAP API Le...

  Finding Out About A Cognitive Perpective on Search Engine Technology and the WWW

The World Wide Web is rapidly filling with more text than anyone could have imagined even a short time ago, but the task of isolating relevant parts of this vast information has become just that much more daunting. Richard Belew brings a cognitive perspec...

 Google: The Missing Manual

Google is the planet's most popular program for finding stuff on the Web. Millions of people a day use it to search for everything from apple pie recipes to high school sweethearts to Zimbabwean bus schedules--but it has no manual. And who needs help f...

 Web Search Garage

Enter your Web Search Garage Where you learn how to look, What to use to find magic Find it faster with less junk, less hassle Even figure out what it means (or doesn't) How to ask the questions Where you find the answers Where you learn h...

 Building your business with Google

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in coopera...

 Google web services - building applications with the google API

Mining Google Web Services teaches you dozens of techniques for tapping the power of the Google API. Google already gives you fine-grained control over your search criteria, and this book shows you how to exert the same control in your own focused search...

 Search engine optimization

A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi...

 501 Website Secrets Unleash the Power of Google, Amazon, eBay and More

Shows Internet users how to get the most out of Internet searches, portals, and commerce sites Covers using Google to solve mathematical equations, making search engines safe for kids, harnessing the full power of Yahoo!, and getting the best bargains ...

 Constraint processing

Features : Builds the reader's understanding with definitions, examples, theory, algorithms and complexity analysis Focuses on fundamental tools and principles Synthesizes three decades of research in diverse fields including AI, databases, operations...

 Introduction to Stochastic Search and Optimization Estimation, Simulation, and Control

A unique interdisciplinary foundation for real-world problem solving Stochastic search and optimization techniques are used in a vast number of areas, including aerospace, medicine, transportation, and finance, to name but a few. Whether the goal is refin...

 Search Engine Advertising Buying Your Way to the Top to Increase Sales

You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular I...

 Google pocket guide

Beneath its deceptively simple search form, Google is a remarkably powerful and flexible search engine that indexes billions of web pages, handling more than 150 million searches a day. You know that what you're looking for must be in there somewhere, but...

 Local search in combinatorial optimization

In the past three decades, local search has grown from a simple heuristic idea into a mature field of research in combinatorial optimization that is attracting ever-increasing attention. Local search is still the method of choice for NP-hard problems as i...

 Search Engine Visibility

Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching ...