eBay: the smart way to make a small fortune in small business.

Online auction sales have grown exponentially in each of the last several years, and the undisputed industry champion is eBay, which commands nearly 90% of all online auction business. Selling merchandise on eBay is so simple and profitable that the marketplace has become as fiercely competitive as it is crowded. Whether just starting out or hoping to achieve greater success, online sellers need a solid business strategy to outrun their rivals. EBay Business the Smart Way is the answer, covering topics like:

• Startup
• licenses
• building credibility
• accounting
• inventory management
• shipping
• finding products to sell
• creating a storefront website
• Taxes
• liability
• Saving expenses by buying business supplies on eBay

and hundreds of other crucial issues, from how to market your products and your business to hiring employees-or getting assistance without hiring!

A tremendous timesaver that lets readers focus more on selling their products, and less on business processes, EBay Business the Smart Way is the key to running a low-risk, high-profit online auction business.

Contents

• Introducing eBay Business
  • Introduction

• Getting Started
  • Setting Yourself Up Legally
  • Business Details
  • Finding Inventory
  • Borrowing Money

• Business As Usual
  • Selling on eBay
  • Auction Details
  • Photographs
  • Pricing
  • Special Auctions
  • Fulfillment
  • Receiving Payment
  • Selling Your Services

• Unpleasantries
  • Dealing with Buyer Fraud

• Making It Work
  • Software Features
  • Software Assistance
  • Customer Service

• Operate Smart
  • eBay Storefront
  • Other Storefronts
  • Selling Internationally
  • Determining Your Profit
  • Developing a Strategy
  • Education

• Something for Business Buyers
  • Buying on eBay

• Appendices
• Index