This forward-looking book focuses on
ITV, and illustrates
how it's changing the face of
TV broadcasting. It provides
you with important technical, strategic and creative
expertise you need to assist you in the
development of
interactive systems, and your assessment of their future
business potential. Learn how this new aesthetic,
interactivity, has given rise to the development of unique
design practices and embedding of extended codes and syntax
in the programs, and how bandwidth limitations associated
with analog TV signals are eliminated, as cable, satellite
and terrestrial TV network operators switch to digital
bandwidth, providing more interactive
content, globally.
Examples of content creation show how ITV programming
enhances the educational and entertainment value of
programs, and how viewers are encouraged to order online
goods and services featured in the programming.
Contents:
Preface.
Acknowledgments
- Broadcasting
- Enhanced and Interactive Television
- Technology and Standards
- Content Development
- Business Model and Potential
- Future of ITV
- Case Studies
Glossary.
About the Author
Index