"Reading (this book) brought back many fond memories, as well
as a few bittersweet ones. It's required reading for anyone who
loves his or her macintosh." Guy Kawasaki. Former chief
evangelist, apple
"If you want to know what's happening in the apple
underground, talk to leander kahney." Eric Hellweg, CNN
Columnist
"I am obsessed with Macs. Every time apple comes out with
something new, I want it. My god, I want it bad." Author
Leander Kahney (Introduction)
No other computer inspires devotion like a Mac. The largest
and most fervent subculture in computing, Mac fans come in all
shapes and sizes, but never waver in their dedication. Like fans
of a football team or rock band, Macintosh fans have their own
subculture, with clearly defined obsessions and rites of
passage.
The Cult of Mac takes you inside the world of the Mac
addict. Meet fans who get Mac tattoos and haircuts, people who
travel across the globe to attend Apple Store openings, and
counterculture icons who love the Mac. Discover the realm where
old Macs become aquariums or bongs, origami Macs are made out of
paper, and where the Macs of the future are envisioned not by
suits in Cupertino, but by Mac heads all over the world. Visit
the gatherings of the Mac tribe, from the big trade shows to
tongue-in-cheek lookalike contests of Mac celebrities. And
explore the little-publicized underbelly of Mac culture,
including erotic fiction featuring Steve Jobs and the influence
of mind-altering drugs on the Mac's famous interface. Whether
you're a casual observer, a mild Mac fan, or a hardcore member of
the cult, join journalist and loyal Mac user Leander Kahney as he
exposes all sides of Mac fanaticism, from the innocuous to the
insane.