E-Business and E-Commerce Management With Companion Website with Gradetracker Instructor Access Card

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it's international approach and it's bal...

 Total E-mail Marketing Maximizing Your Results from Integrated E-marketing

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marke...

 Business Information Systems Technology, Development and Management for the E-business

This major text assumes no prior knowledge of IS or IT and builds both business and Information systems knowledge to enable the reader to choose the right systems, to develop them and to manage them effectively. The three-part structure to the book cov...

 eMarketing Exellence The Art of eBusiness

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. Practical -...

 E-Business and E-commerce management Strategy, Management, and Applications

Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees ...

 Total E-Mail Marketing

Total e-Mail Marketing stands out in stressing the need to integrate e-mail with other communications tools. It points out two key integration issues: Integration through time - multi-step e-mails and options for e-mail campaign structures; Integration...