Advertising Now! Online

Ads in cyberspace: the best campaigns on the web today Dans la lignée de Advertising Now! Print, cet ouvrage propose de continuer l'exploration des publicités actuelles en s'intéressant cette fois aux publicités Internet. Ce deuxième ouvrage TASCHEN...

 Google Advertising Tools Cashing in with AdSense, AdWords, and the Google APIs

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than displ...

 Pay Per Click Search Engine Marketing for Dummies

Pay-per-click (PPC) advertising allows businesses to target their audiences precisely through keywords people type into a search engine; businesses only pay when people click on a link in their ad Growing advertising revenue from PPC-which is now the l...

  Photoshop CS2 for Advertising and Marketing Secrets from an Entertainment Advertising Insider

There's no shortage of books on Adobe Photoshop, but when designer Daniel O. Sorenson needed one to teach Photoshop and graphic design specifically for entertainment advertising and marketing, he found he had to write his own. Although it's based on the p...

 Building your business with Google

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in coopera...