Business-to-business Marketing Strategies and Implementation

This book is an adaptation of a successful French text, which is itself now into its second edition. The text is designed specifically for those students taking a business-to-business marketing or industrial marketing module at undergraduate or postgradua...

 Economics and Management of Franchising Networks

Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governan...

 BusinessObjects XI

Business intelligence professionals will get key information on how to leverage BusinessObjects to improve profitability and operations in their organizations. The book explains how to use the latest release of this sophisticated toolset, design and build...

 Enterprise Integration An Architecture for Enterprise Application and Systems Integration

Businesses are being challenged to exploit new technologies while reducing costs, improving quality, and responding faster to opportunities. Electronic commerce, global markets, and Internet-speed business transactions demand fundamental changes. Business...

 Enterprise SOA Designing IT for Business Innovation

Information Technology professionals can use this book to move beyond the excitement of web services and service oriented architecture (SOA) and begin the process of finding actionable ideas to innovate and create business value. In Enterprise SOA: Design...

 Introduction to Business Information

This book introduces the reader to the fundamentals of business information systems providing a quick and thorough overview. After describing the functions of the PC and the role of computers in local and global networks the authors explain fundamentals o...

 Data warehouse and business information quality

Each year, companies lose millions as a result of Inaccurate and missing data in their operational databases. This In turn corrupts data warehouses, causing them to fall. With Information quality Improvement and control systems, like the ones described in...

 Réussissez votre business sur le Web

Vous souhaitez vous lancer sur le web, mais vous vous demandez comment évaluer le coût de votre projet ? Comment construire votre modèle économique ? Comment obtenir des financements ?... Depuis sa conception jusqu'à sa mise en ligne, vo...

 Programming Microsoft Office Business Applications

Build composite solutions that connect back-end systems with the people on the front line. Get practical guidance for creating custom applications by using the capabilities of the Microsoft Office platform. This hands-on reference illustrates how to ...

 Oracle E-Business Suite Security

Secure Oracle E-Business Suite within organizations and across the Internet using the in-depth guidance of this comprehensive volume. Oracle E-Business Suite Security covers everything from key infrastructure, technical, and functional information to cutt...

 Cognos 8 - Business Intelligence The Official Guide

The Only Authorized Guide to IBM Cognos 8 Business Intelligence Develop, deploy, and maintain a complete BI solution across your enterprise. IBM Cognos 8 Business Intelligence: The Official Guide shows you how to take full advantage of the robust servi...

 IT Governance A Manager's Guide to Data Security and ISO 27001 / ISO 27002

Information is widely regarded as the lifeblood of modern business, but organizations are facing a flood of threats to such "intellectual capital" from hackers, viruses, and online fraud. Directors must respond to increasingly complex and competing demand...

 QuickBooks 2007 for Dummies

Keep your small business finances in tip-top form Manage your business accounting and financial management tasks - quickly and accurately If you're like most small-business people, accounting is the last thing you want to spend lots of time on. Th...

  Conduite de projet Web Avec 3 études de cas

Mener son projet avec méthode Comment gérer avec efficacité un projet Web ? Comment préparer au mieux son déroulement et garantir la réussite de chaque phase ? Nourri par la grande expérience de l'auteur, cet ouvrage vous fournira les moyens ...

 Working with Microsoft Dynamics CRM 4.0

Get a practical, hands-on introduction to the fundamentals of adapting Microsoft CRM 3.0 to meet your specific business needs. With topics that include developing new functionality, designing implementations, and integrating Microsoft CRM with other busin...

 Vers un nouveau capitalisme

La puissance du capitalisme peut-elle contribuer à l'éradication de la pauvreté et à la réduction des inégalités ? Pour beaucoup, cela paraît impossible. Pas pour Muhammad Yunus. Le prix Nobel de la Paix 2006 propose dans ce livre une nouvelle forme ...

 Performance Dashboards Measuring, Monitoring, and Managing your Business

Tips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case st...

 Business the Richard Branson Way 10 Secrets of the World's Greatest Brand Builder

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single br...

 Oracle Data Warehousing and Business Intelligence Solutions

Up-to-date, comprehensive coverage of the Oracle database and business intelligence tools Data warehouses are the core technology that businesses use to capture, store, and analyze vast amounts of business data, and Oracle has emerged as the leading ...

 Results Rule! Build a Culture That Blows the Competition Away

Praise for RESULTS RULE! "What on earth could pre-thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Everything. Results Rule! is that rare business book that you can't put dow...

 The Practice of Project Management

Traditional project management has tended to focus primarily on the processes of managing projects to successful completion. But in today's highly competitive and fast-paced environment, it has become necessary to manage projects from their inception thro...

 Ethics for international business

Business takes place in an increasingly global environment, crossing political and cultural boundaries, and consequently ethical dilemmas arise. The central focus of this text lies in how to make and explain "best choice" judgments in international busine...

 Essentials of Statistics for Business and Economics Abbreviated Edition (with Homework and ThomsonNOW)

Want the streamlined approach to statistics? ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, ABBREVIATED EDITION explains updated statistical methods in simple ways. This Homework Edition is a low-cost streamlined version that includes all problems a...

 Secrets of Vito Think and Sell like a CEO

Discover the Sales Secrets of Corporate America's Top Movers and Shakers! At a time when integrity of America's corporate leaders is in question and their business practices are under intense scrutiny, bestselling author Anthony Parinello takes us insi...

 Construire un business plan pour la première fois Tous les trucs de la rédaction du business plan

Outil indispensable du créateur/repreneur d'entreprise, le business plan permet d'élaborer, de présenter et de faire valider la stratégie d'une société. Tout entrepreneur peut être amené à rédiger un business plan, lors d'un moment clé de la vie de sa ...

 Bien prospecter au téléphone pour obtenir des rendez-vous Franchissez tous les barrages !

Aujourd'hui, au téléphone la bonne volonté ne suffit plus : seuls les meilleurs s'imposent face à des interlocuteurs qui, eux aussi, connaissent les principes de la téléprospection. Pour réussir, il vous faut désormais acquérir une technique vraiment...

 A chaque enjeu, son business plan

Dans le contexte actuel de l'entreprise, où toute importante prise de décision doit être argumentée et soutenue, le business plan ou plan d'affaires a trouvé sa place. Qu'il s'agisse de créer une entreprise, d'en restructurer une autre, de revendre une ac...

 Value shift Why companies must merge social and financial imperatives to achieve superior performance

Chosen by Library Journal as one of the Best Business Books of 2002 Lynn Paine has an optimistic analysis of the need for--and the value of--bringing ethical values into business decisionmaking. Paul A. Volcker This book presents a way of broadening...

 The Entrepreneurial Shift Americanization in European High-Technology Management Education

This is a provocative study of how American-led entrepreneurship transformed business education in Europe. Starting with Silicon Valley's high technology businesses, and examining business schools in France, Germany and the Czech Republic, the book shows ...

 Business plans pour les nuls (version poche)

Avec les Nuls, apprenez à mieux vivre au quotidien ! Pour comprendre enfin quelque chose à un business plan... Plongez-vous vite dans ce best de la collection Pour les Nuls. Quelle est la mission de votre entreprise, quels objectifs vous êtes-v...

 Beginning Sharepoint with Excel

Beginning SharePoint with Excel is for advanced Excel users who want to extend the usefulness of Excel by adding the collaborative features of SharePoint. There's no code in this book because it's not for programmers; nor is it for Excel beginners. It's f...

 The Web Conferencing Book

Understand the technology; choose the right vendors, software, and equipment; and start saving time and money today! Holding meetings, presentations, and other group events over the Web is cost effective and conducive to increased individual and team pro...

 Explaining Guanxi The Chinese Business Network

Guanxi, a system of Chinese business relationships, is often described, but is rarely fully understood. Though it seems intangible, there is no doubt that it has contributed significantly to the success of Chinese entrepreneurs and the places where they w...

 Business Orchestration Strategic Leadership in the Era of Digital Convergence

Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can 'orchestrate' a complex network of employees, cu...

 Le marketing industriel

Le marketing industriel (ou Business to Business) est mis en place lorsque le client et le fournisseur sont tous les deux des entreprises. Le fournisseur doit alors prendre en compte les spécificités et les opportunités propres aux entreprises. Les out...

 Shut Up, Stop Whining, and Get a Life A Kick-Butt Approach to a Better Life

This is not your typical self-help book. You won't find any motivational platitudes or cute business parables here. This is more of a "get off your butt and get to work" approach that can help you achieve more success, make more money, improve your bu...

 Loyalty Myths Hyped Strategies That Will Put You Out of Business-and Proven Tactics That Really Work

In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book ...

 Trouver son idée de business

Pourquoi ce livre ? Passion, expérience, sens de l'observation, intuition... Ce livre passe en revue tout le cheminement d'un entrepreneur, de la recherche de la bonne idée aux moyens de la développer. De nombreux conseils, témoignages et informatio...

 The Business Marketing Course Managing in Complex Networks

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal founda...

 The Unofficial Guide to Marketing Your Small Business

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick retu...