Piloting Palm The inside Story of Palm, Handspring, and the Birth of the Billion-Dollar Handheld Industry

Many of today's current events relating to the competition in this industry are forecasted in this important business drama. The authors take an unprecedented look at how the visionary founders of the industry led one of the most successful startups in hi...

 401 killer marketing tactics to increase sales, maximize profits, and stomp your competition

Surefire, down-and-dirty guerilla marketing tactics for any business No matter how small your budget or cutthroat your competition, you can wage sophisticated marketing and promotional campaigns that get the word out about your business, cement the l...