Working with Microsoft Dynamics CRM 4.0

Get a practical, hands-on introduction to the fundamentals of adapting Microsoft CRM 3.0 to meet your specific business needs. With topics that include developing new functionality, designing implementations, and integrating Microsoft CRM with other busin...

 Building the Customer-Centric Enterprise Data Warehousing Techniques for Supporting Customer Relationship Management

Strategies for leveraging information technologies to improve customer relationships. With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated s...

 Microsoft Dynamics CRM 3 for Dummies

Manage sales, service, and marketing processes all together Find out how to manage customer information to make your business more productive Whether you're completely new to customer relationship management (CRM) software or you just want the s...

 Customer Relationship Management: Integrating Marketing Strategy and Information Technology

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a complete, dependable, and integrated view of its custom...

 CRM at the Speed of Light Essential Customer Strategies for the 21st Century

CRM is six billion dollar industry'it is of primary interest to mid-to large-sized corporations, and the audience includes IT managers, CEOs, COOs, CTOs, and CFOs Part of Osborne's exciting and successful Computer World'Books for IT Leaders series Uni...

 Gestion de la relation client Edition 2005

Mieux identifier et fidéliser ses clients grâce aux outils de CRM Destiné aux décideurs, aux responsables fonctionnels (marketing, commercial) et aux chefs de projets informatique chargés de la mise en place de solutions CRM (Customer Relationship Mana...

 Essentials of CRM A Guide to Customer Relationship Management

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. Contents Overvie...

 E-business Guide de référence

Rédigé par les plus grands spécialistes, cet ouvrage traite l'ensemble des problématiques liées à la pratique de l'e-business : le marketing, l'ergonomie, le CRM, les centres de contact, l'architecture technique, la télévision interactive, la logistique, ...

 Microsoft CRM for dummies

The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, man...