The Online Millionaire Strategies for Building a Web-Based Empire on eBay and Beyond

This book will show you how to become the next huge online success story "Your goal as an Internet entrepreneur should be to have a presence on everyWeb-based marketplace where your customers and potential customers shop. InThe Online Millionaire, I'll i...

 The Mind of the Customer How the World's Leading Sales Force Accelerate Their Customers' Success

Let the world's best sales forces show you a new way of selling that redefines success. Today's competitive edge today belongs to the salespeople who deeply understand their customers' businesses and who accelerate the rate at which their customers realiz...

 Connecting with Your Customers

Managers are under increasing pressure to deliver better results faster than the competition. But meeting today's tough challenges requires complete mastery of a full array of management skills, from communicating and coaching to public speaking and manag...

 Perfect Phrases for Motivating and Rewarding Employees Hundreds of Ready-to-Use Phrases to Encourage and Recognize Excellence

Whether it's writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly de...

 Niche Envy Marketing Discrimination in th Digital Age

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for ...

 The definitive guide to direct and interactive marketing

The Definitive Guide to Direct and Interactive Marketing We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good direct marketing, on the other hand, is a totally differ...

 Best Face Forward Why Companies Must Improve Their Service Interfaces with Customers

Now more than ever, success is based on how well firms manage interactions with customers. Short on appropriately skilled labor and flush with new intelligent technologies, visionary managers are not just outsourcing or sending work offshore for greater e...

 Buzz Marketing with Blogs for Dummies

It's easy to get customers buzzing about your business Here's how to launch your blog, develop a style, and make your business stand out Whether or not you've blogged before, start here! Blogs can be great business boosters, and this book help...

 Privacy What developers and IT Professionals Should Know

You're responsible for your customers' private information. If you betray their trust, it can destroy your business. Privacy policies are no longer enough. You must make sure your systems truly protect privacy-and it isn't easy. That's where this book com...

 Customer-centered design A new approach to Web usability

To succeed on the web, companies must understand their customers' needs and goals more thoroughly than ever before-and use that information to build sites that deliver an outstanding shopping experience. Customer-Centered Design offers a systematic bluepr...

 The Complete Guide to Customer Support How to Turn Technical Assistance Into a Profitable Relationship

Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy. The Complete Guide to C...

 Mining the Web Transforming Customer Data into Customer Value

Learn how data mining can help achieve your business goals–from the leading author team writing on data mining today! Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the know-how to capitalize on th...

 Customer-Driven It

After the Internet bubble burst, the technology industry was left facing a host of unrealized opportunities, from e-commerce to market exchanges. Where will the industry go from here, and who will drive it forward? David Moschella argues that IT industry ...