Cambridge Dictionnary of Scientists

The Cambridge Dictionary of Scientists is an invaluable one-stop reference book for anyone wanting a brief and accurate account of the life and work of those who created science from its beginnings to the present day. This alphabetically organized, illust...

 Doing Research Projects in Marketing, Management and Consumer Research

As interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and...