The New Rules of Marketing and PR How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only commu...

  Essentials of Trigonometry

Intended for the freshman market, this book is known for its student-friendly approach. It starts with the right angle definition, and applications involving the solution of right triangles, to help students investigate and understand the trigonometric fu...

 Get Them to See it Your Way, Right Away How to Persuade Anyone of Anything

A proven approach for readers for marketing themselves and their ideas where and when it matters most All successful people excel at selling at least one important product: themselves. Without the aid of PowerPoint or flip charts, these movers and sh...

 A Good Day's Work Sustaining Ethical Behavior and Business Success

Being ethical is about doing the right thing for the right reasons, assessing near-term gain against longer-term consequences. Ethical actions today build a better tomorrow for us all. But ethical actions in the workplace can often be very difficult. How ...

 Fast SOA

Without the right controls to govern SOA development, the right set of tools to build SOA, and the right support of exciting new protocols and patterns, your SOA efforts can result in software that delivers only 1.5 transactions per second (TPS) on expens...

 Hiring Smart for Competitive Advantage

Hiring smart can give your company a vital edge over rivals-and build your reputation as a savvy and talented manager. But today's shifting terrain has made the hiring process as tricky as it is crucial. This hands-on guide offers potent strategies for sh...

  Practical Poser 7

Do you want to take your Poser skills beyond the basics and put the new features of Poser 7 into practice right away? If so, you've come to the right place. Practical Poser 7 is an updated edition of this best-selling reference for intermediate to adva...

 The User Is Always Right A Practical Guide to Creating and Using Personas for the Web

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make ...

 Blog Design Solutions

Blogging has moved rapidly from being a craze to become a core feature of the Internet-from individuals sharing their thoughts with the world via online diaries, through fans talking about their favorite sports teams or music, right up to serious business...

  Photoshop for Right-brainers The Art of Photo Manipulation

Photoshop for Right-Brainers 2nd Edition is an updated edition of a unique guide to creating digital art in Photoshop. It's designed especially for artists and photographers who view Photoshop as a tool for creative expression and want to go beyond cookie...

 Viral Marketing Get your audience to do your marketing for you

Email is a very powerful, all reaching medium. Get your message right and your friends and customers will do your work for you. They can forward on your message, your brand, your product name - and begin a process that could reach millions around the worl...

  Cutting Edge PowerPoint for Dummies

Use these great ideas to help you make your point Create PowerPoint presentations with Flash movies, Excel charts, and more Okay, you've PowerPointed before, right? And you knew there must be more cool things you could do? Here they are! This ha...

 Digital SLR Cameras & Photography for Dummies

Walks readers through the hardware, software, and techniques needed to take top-quality digital photos with a digital SLR (single lens reflex) camera Offering more coverage than any other book on the shelf, this full-color guide presents a fun and frie...

  AutoCAD 2006 and AutoCAD LT 2006 Bible

If AutoCAD and AutoCAD LT can do it, you can do it too ... Are you trying AutoCAD for the first time? Upgrading from an earlier version? Switching from another CAD software? Everything you need to know is right here. If you're new to AutoCAD, the Quick...

 Digital Photography for Dummies

Get the picture with these great color illustrations Here's how to choose the right camera, take great shots, and make 'em even better Can't wait to see what you and that digital camera can do? Packed with beautiful color examples of what you can ac...

 Rip, Mix and Burn in 10 minutes or less Digital Music on MAc OS X

The fastest way for musicians, producers, and DJs to find the right sound with their Mac If you like your gratification instantly, your order is ready! Rip, Mix, and Burr in 10 Minutes or Less serves up quick solutions for all the music moves you wa...

 IT Ethics handbook Right and wrong for IT professionals

Not long ago, knowing the ethics of right from wrong at work was simple: Don't steal office supplies, don't pad your expenses, and try and stay sober at the holiday party. Times have changed, and the work place is now globally connected and accessible 24x...

 Building your business with Google

The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day Written by a veteran For Dummies author working in coopera...

 Illustrator CS Killer Tips

I Needed It Yesterday! As a designer, you use Illustrator because it helps you turn your creative inspirations into real artwork. Problem is, you (or your clients) need it now, with no time to waste. That's where this book comes in-to help you do everyth...

  Scanners

Fully updated to cover new hardware and technology Here's how to choose a scanner, set it up, and start capturing images Flatbed or sheet-fed? USB or FireWire? And what the heck is a dpi, anyway? This handy guide tells you all that and more - everything...

  Stop staring Facial modeling and animation done right

Crafting believable facial animation is one of the most challenging, yet rewarding aspects of 3D graphics. Done right, this art breathes life into otherwise deadpan faces. In this extraordinary book, professional animator Jason Osipa teaches you ho...