Despite the availability of cheap, fast, accurate and
usable eye trackers, there is little information available
on how to develop, implement and use these systems. This
book aims to fill that gap in the market by providing an
accessible introduction for practitioners and students.
The first part of the book covers useful background
information, including an introduction to the human visual
system and key issues in visual perception and eye
movement. The second part surveys eye-tracking devices and
gives a detailed introduction to the technical requirements
for installing a system and developing an application
program. It focuses on video-based, corneal-reflection eye
trackers - the most widely available and affordable type of
system. The final part looks at a number of interesting and
challenging applications in areas such as Human Factors,
Collaborative Systems, Virtual Reality, Marketing and
Advertising.
Eye Tracking Methodology: Theory and Practice
will be an invaluable guide for practitioners responsible
for developing or implementing an eye tracking system. It
will also be an invaluable teaching text for relevant
modules on advanced undergraduate and postgraduate courses
such as Computer Vision, Cognition, HCI and Usability.
Contents
Part I. Introduction to the Human Visual System (HVS)
- Visual Attention
- Neurological Substrate of the HVS
- Visual Psychophysics
- Taxonomy and Models of Eye Movements
Part II. Eye Tracking Systems
- Eye Tracking Techniques
- System Hardware Installation
- System Software Development
- System Calibration
- Eye Movement Analysis
Part III. Eye Tracking Applications
- Diversity and Types of Eye Tracking Applications
- Neuroscience and Psychology
- Industrial Engineering and Human Factors
- Marketing/Advertising
- Computer Science
- Conclusion