Animation as you know it is about to change. No longer satisfied to reign as the standard in animation for the Web, Macromedia® Flash™ is powering its way into television and feature films. Flash represents the future, offering an efficient way to create amazing broadcast animation. Throw in its ability to drive down the costs of production to a mere fraction of the cost for traditional methods and you've got a winning combination. Hollywood 2D Digital Animation introduces you to the world of Flash animation, taking you through dozens of examples and production techniques to explain how you can effectively utilize Flash for your broadcast needs. It echoes with the voice and experience of professionals in the animation industry—from feature-film directors to Web pioneers. Get ready to examine the new world of animation!

Features

• Includes rare insight of Flash production models from major studio networks such as Disney, Warner Bros, and Nickelodeon
• Author is currently working on a feature film for Sony Pictures, "Lil’ Pimp", done 100% in Flash
• Educates animators with innovative step-by-step digital animation techniques
• Filled with interviews from veteran studio animators
• Full-color book loaded with incredible, original animation and artwork