Homepage Usability - 50 Websites Deconstructed

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The premise of this book is simple: examining the effectiveness of 50 top homepages, chosen for the popularity or prominence of the company, government agency, or non-profit institution they represent. Each site is a separate chapter that includes an image of the homepage, an overview of its strengths and weaknesses, and an analysis map that gives the authors' detailed critique and strategies for improvement. Prior to coverage of the individual sites, however, are the authors' 113 guidelines for ensuring homepage usability and the conclusions they've drawn from comparing the 50 sites studied. This is the only book you need for measuring the success of your own homepage and those of your competitors.

In a world of information overload and dying dot.coms, your homepage must grab the attention of visitors, tell them where they are, and let them know where they can go. Does your site pass the test? Homepage Usability is all about making that first impression. Is your tag line effective? Can visitors find your search box? How difficult is the page to navigate? What percentage of your homepage is devoted to actual content? By putting 50 of today's top sites to the test, web usability experts Jakob Nielsen and Marie Tahir show you what makes for good and not so good first impressions. This book contains hundreds of examples that you can employ on your own homepage. Apply the best. Avoid the worst.

Contents

Preface

The Role of the Homepage

The Organization of This Book

Your Action Items

The Companion Web Pages

Homepage Guidelines

What's Not in These Guidelines

The Guidelines

Communicating the Site's Purpose

Communicating Information About Your Company

Content Writing

Revealing Content Through Examples

Archives and Accessing Past Content

Links

Navigation

Search

Tools and Task Shortcuts

Graphics and Animation

Graphic Design

UI Widgets

Window Titles

URLs

News and Press Releases

Popup Windows and Staging Pages

Advertising

Welcomes

Communicating Technical Problems and Handling Emergencies

Credits

Page Reload and Refresh

Customization

Gathering Customer Data

Fostering Community

Dates and Times

Stock Quotes and Displaying Numbers

Homepage Design Conventions

Homepage Design Statistics

Download Time

Basic Page Layout

Fundamental Page Design Elements

Navigation. Frequent Features

Graphics and Multimedia

Advertising

Typography

Recommended Homepage Design

Sites

About www.about.com

Accenture www.accenture.com

Amazon www.amazon.com

The Art Institute of Chicago www.artic.edu

Asia Cuisine www.asiacuisine.com.sg

Barnes &Noble www.bn.com

BBC Online www.bbc.co.uk

Boeing www.boeing.com

CDNOW www.cdnow.com

Citigroup www.citigroup.com

CNET www.cnet.com

CNNfn cnnfn.cnn.com

Coles www.coles.com.au

DIRECTV www.directv.com

Disney www.disney.com

Drugstore www.drugstore.com

eBay www.ebay.com

eMagazineshop ----emagazineshop.com

ESPN www.espn.com

ExxonMobil www.exxon.mobil.com

FedEx www.fedex.com/us

Federal Highway Administration www.fhwa.dot.gov

Florida Department of Revenue http://www.sun6.dms.state.fl.us/dor

Ford Motor Company www.ford.com

Gateway www.gateway.com

General Electric www.ge.com

General Motors www.gm.com

Global Sources www.globalsources.com

IBM www.ibm.com

James Devaney Fuel Company www.jamesdevaneyfuel.com

JobMagic www.jobmagic.net

Learn2 www.learn2.com

Microsoft www.microsoft.com

MotherNature www.mothernature.com

MTV www.mtv.com

NewScientist www.newscientist.com

NewsNow www.newsnow.co.uk

PBS www.pbs.org

Petsmart www.petsmart.com

Philip Morris www.philipmorris.com

PlanetRx www.planetrx.com

Red Herring www.redherring.com

Slusser's Green Thumb www.slussers.com

Southwest www.southwest.com

Ticketmaster www.ticketmaster.com

Travelocity www.travelocity.com

USA Today www.usatoday.com

Victoria's Secret www.victoriassecret.com

Wal-Mart www.walmart.com

Yahoo! www.yahoo.com

Appendix

Index