It's about time we called all the web designers and all
the web developers into the same room, sat down, and got
something straight: LEARN FROM EACH OTHER OR GO BACK TO THE
90s.
Without a balance of technical skill and aesthetic
instinct, programmers can be severely limited in their
abilities to improve web sites, and designers may fall
short of successfully making heavy markup changes. Even in
a specialized industry, those who are most empowered, most
able to find good jobs and contacts, and most able to adapt
to our industry's rapid change, are those with diverse but
integrated skills.
This potent little guidebook shows the way toward
developing and refining those integrated skill sets, the
ones that make you more valuable to your clients, to your
employer, to your partners, to whoever has a stake--and a
say in the success of--in your future.
In Integrated Web Design, Molly E. Holzschlag,
one of the pioneers of web development, aims both barrels
of reality at her profession in a unique series of
discussions and tutorials that's long overdue,
addressing:
--The state of the dualistic profession of web
design/development (aka web building)
--Why the concept of integration is paramount to
success
--What other leaders in the industry have to say about
integrating your skills
--The nuts and bolts of working with logic and creativity
as they apply to design and technology:
--How to understand color, shape, space, and typographic
design concepts from the perspective of technology
--How to use markup, CSS, scripting, and multimedia from a
design perspective
--How to become an innovative web builder and independent
thinker in a rapidly changing environment
Stop thinking of yourself as either a web designer or a
web developer: You are a web builder, and these are
exciting times.
Let Molly and I know how you're doing out there, okay?
Cheers, Steve Weiss, executive editor, New Riders.
steve.weiss@newriders.com
Contents
WHAT IS INTEGRATION?
- 1 Challenges to Web Builders
- 2 The Basis of Integrated Thinking on the Web
- 3 Profiles of Integration
PART II INTEGRATION PRIMER FOR THE PROGRAMMATICALLY
INCLINED
- 4 Exploring Color
- 5 Making Space
- 6 Embracing Shape
- 7 Using Typography
INTEGRATION PRIMER FOR THE ARTISTICALLY INCLINED
- 8 The Foundation of Design: Structured Markup
- 9 The Technology of Design: Cascading Style Sheets
- 10 Browser-Based Dynamic Technologies
- 11 Emerging Integration Media: Flash, SVG, SMIL
Index