"A good read, with lots of salient business lessons for small and large companies alike." Fast Company
By mastering the principles of movement, balance, and leverage, practitioners of judo learn to overcome more powerful opponents. The authors David B. Yoffie and Mary Kwak argue that the same principles can help companies defeat larger and stronger competitors. Using vivid examples from various companies, the authors explain how businesses can build and defend positions of relative strength while transforming their opponents' capabilities into disadvantages.

• Principles of Judo Strategy
• Masters of Judo Strategy
• Responding to Judo Strategy