m-Profits - Making Money from 3G Services

With the world's wireless companies poised to transfer to the next generation of technology, 3G or 3rd generation technology is projected to be the savoir of the industry. This technology will allow enhanced wireless capabilities such as video conferences, remote internet, and network log-ins. The general consensus in the telecommunications industry is that services will be driving this new UMTS/3G industry. While much has been written on the technology, no reference points exist for how these companies expect to make a profit off these services. M-Profits: Money and 3G Services will discuss 3G services from the view of what is needed for the service to provide value to the user, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.

Contents

• INTRODUCTION TO M-PROFITS
• CHARACTERISTICS OF 3G SERVICES
• MOBILE PHONE AS THE MOST PERSONAL DEVICE
• THE MAGIC OF MICROPAYMENTS
• 5 M'S OF 3G SERVICES
• PROFIT OF MOVEMENT
• PROFIT OF MOMENT
• PROFIT OF ME
• PROFIT OF MONEY
• PROFIT OF MACHINES
• PATTERNS IN CELLULAR NETWORKS
• TARIFFING FOR PROFIT
• MARKETING 3G SERVICES
• COMPETITION IN 3G SERVICES
• REVENUE SHARING AND PARTNERING
• BUSINESS CASE FOR THE 3G NETWORK OPERATOR
• MONEY MIGRATION
• 4G
• POSTSCRIPT
• VIGNETTES
• APPENDIX
• M-DICTIONARY (HUMOUR)
• ABBREVIATIONS
• 3G SERVICES LISTING
• WEBSITES
• BIBLIOGRAPHY