In The Death of Distance, veteran journalist Frances
Cairncross presented a disturbingly accurate vision of how
new communications technologies would change our lives.
Now, she turns her incisive eye on how the Internet will
alter the role of
management and the structure of the
organization.
Inspired by Cairncross's most recent Economist Survey,
The Company of the Future argues that we've grossly
underestimated the power of the Internet to change the way
companies behave. We stand at the brink of a period of
fundamental organizational change from which will emerge a
new type of company-one that will require a new set of
leadership and management skills to run it.
This bold new book asserts that managers and their
companies must embrace and exploit the very technologies
that have upended their jobs and their businesses. They
must look inside-improving the relationships among managers
and employees-before they can realize the enormous
potential that new technologies hold for enabling
collaboration with customers, suppliers, and partners. And
they must learn to wed technological and human skills in
ways that enable effective talent management and customer
relationship building, fast and flexible decision-making,
and open, credible communications among all partners.
Setting the new agenda for managerial success, this
insightful guide will help managers anticipate and master
the challenges ahead in our networked world.
Contents
Preface and
Acknowledgments
Ten Rules for Survival
- Management, Information, and Technology
- Knowledge, Decision Marking, and Innovation
- Customers and Brands
- Recruiting, Retaining, and Training
- Communities and Corporate Culture
- Purchasing
- Strategic Suppliers
- Corporate Structure
- Leading and Managing
- The Company of the Future
Notes
Index
About the Author