The Cult of Macintosh

"Reading (this book) brought back many fond memories, as well as a few bittersweet ones. It's required reading for anyone who loves his or her macintosh." Guy Kawasaki. Former chief evangelist, apple

"If you want to know what's happening in the apple underground, talk to leander kahney." Eric Hellweg, CNN Columnist

"I am obsessed with Macs. Every time apple comes out with something new, I want it. My god, I want it bad." Author Leander Kahney (Introduction)

No other computer inspires devotion like a Mac. The largest and most fervent subculture in computing, Mac fans come in all shapes and sizes, but never waver in their dedication. Like fans of a football team or rock band, Macintosh fans have their own subculture, with clearly defined obsessions and rites of passage.

The Cult of Mac takes you inside the world of the Mac addict. Meet fans who get Mac tattoos and haircuts, people who travel across the globe to attend Apple Store openings, and counterculture icons who love the Mac. Discover the realm where old Macs become aquariums or bongs, origami Macs are made out of paper, and where the Macs of the future are envisioned not by suits in Cupertino, but by Mac heads all over the world. Visit the gatherings of the Mac tribe, from the big trade shows to tongue-in-cheek lookalike contests of Mac celebrities. And explore the little-publicized underbelly of Mac culture, including erotic fiction featuring Steve Jobs and the influence of mind-altering drugs on the Mac's famous interface. Whether you're a casual observer, a mild Mac fan, or a hardcore member of the cult, join journalist and loyal Mac user Leander Kahney as he exposes all sides of Mac fanaticism, from the innocuous to the insane.