Let the world's best sales forces show you a new way of selling that redefines success. Today's competitive edge today belongs to the salespeople who deeply understand their customers' businesses and who accelerate the rate at which their customers realize tangible business results.

The Mind of the Customer explores the ways leading companies like UPS, Toyota, Nokia, and others achieve exceptional performance. The book builds on the proven performance-improvement training techniques of The Real Learning Company to supply sales and marketing professionals with a dynamic, straightforward plan to: Improve profitability, Raise productivity, Increase customer satisfaction.

• Improve profitability
• Raise productivity
• Increase customer satisfaction

Rich graphical models illustrate key concepts, while contributions from industry leaders provide eye-opening perspectives on how sales is changing-and how you can create competitive advantage amidst that change.