For executives, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, whereas a revolutionary concept like WebMD fails. Yet, says Bhaskar Chakravorti, perhaps these outcomes should be expected. Innovations succeed only when individuals adopt them. Paradoxically, in highly interconnected markets, this happens slowly: Adoption by one depends on adoption by others. To help strategists leverage this paradox, Chakravorti provides a new framework for interconnected choice built on concepts from game theory and carried out using hands-on, go-to-market strategies.

Contents

• A beautiful Bind
• Of Pause and Progress
• A Framework for Connected Choice
• Beginning at the Endgame
• Tunneling to the Vision
• Dividing Up the Middlegame
• Dealing with Uncertainty
• Beware of Loud Noises

• Notes
• Index
• About the author