Web content management - A collaborative approach

Enterprise-class Web content management: proven solutions for the entire lifecycle!

• The first complete guide to developing, deploying, managing, and maintaining large-scale Web content systems.
• Proven techniques for maximizing flexibility and timeliness, even in the largest sites.
• "Day-in-the-life" case studies from a wide cross-section of sites and industries.

Today's Web sites require powerful content management solutions that address workflow, usability, deployment, flexibility, scalability, and many other make-or-break issues. This is the first book to cover every aspect of content management for the large-scale or growing site. It offers Web professionals a complete blueprint for developing, deploying, managing, maintaining, and evolving enterprise-class sites with the greatest business value -- at the lowest cost. Nakano first introduces the motivation for content management -- and the problems that rapidly arise when content management solutions are not in place. He introduces key content management concepts and techniques, then presents a complete process and methodology for introducing content management that works. Nakano addresses hot topics such as globalization and workflow, and answers key questions such as: "How can I keep my site flexible and dynamic? How can I encourage more employees to contribute content?" The book presents real-world "Day-in-the-Life" case studies from a broad cross-section of companies, large and small, from many industries. For all Web site project managers, architects, administrators, managers, and content specialists working on large sites, or sites expected to grow rapidly.

Table of Contents

Preface

The Purpose Of This Book

Who Should Read This Book

Organization Of This Book

I: Motivation For Content Management

1: The Internet Changes the Rules of the Game

Introduction

Overview

2: Overview of Content Management

Executive Summary

From Prototype To Enterprise

Terminology

Universality of Assets

Managing Web Assets

Content Management Architecture

Summary

II: Concepts and Principles

3: Principles of Collaborative Web Development

Executive Summary

Introduction

Basic Concepts

Summary

4: Best Practices For Collaborative Web Development

Executive Summary

The "Wse" Paradigm

Collaboration Operations

Work Cycles

Common Work Cycles In Web Development

Summary

5: Templating Empowers Content Contributors

Executive Summary

Background

Imperative of Change

The Challenge of Change

Enabling Change

Example

Summary

Practitioner's Checklist

6: Workflow Speeds Work Cycles

Executive Summary

Using Workflow

Characteristics of Web Development

Virtual Assembly Line

Workflow Concepts

Designing a Workflow

Practitioner's Checklist

7: Deploying Content

Executive Summary

Introduction

Concept Review

Design Considerations

Designing a Deployment Infrastructure

Summary

Practitioner's Checklist

8: Multiple Web Initiatives

Executive Summary

Introduction

Overview

Concepts

Basic Branch Patterns

Identifying Branch Patterns

Summary

Practitioner's Checklist

III: Design And Implementation

9: Using Web Content Management For Globalization

Executive Summary

Introduction

A Globalization Initiative

The Easy Path Leads to Trouble

Design a Solid Platform For International Development

Branch Structure

Workflow Design

Template System Design

Deployment Design

Summary

10: Summary And Conclusions

Executive Summary

Introduction

Revisiting the "Rules"

Future Trends

IV: Appendices

Appendix: Smart File System

Appendix: A Workflow Design For Formal Handoff Between Groups

Executive Summary

Introduction

Requirements

Qa Handoff Workflow

Summary

Appendix: A Workflow Design For Predetermined Time Schedules

Executive Summary

Background

Time-Slot Technique

Detailed Example

Discussion

Variations on the Technique

Appendix: Basic Process Steps Of A Best-Practice Content Management Process

Executive Summary

Example Web Site

A Best-Practice Development Process

Example

Summary

Resources

Endnotes

Index